The Practice Builders’ Manual is an electronic subscription that delivers all of the specialist marketing and business development advice a lawyer or an accountant will need to refresh their approach to BD.
Each month we’ll share more and more effective ways to win new work and create new opportunities. Each module contains a wealth of proven practical tips and tricks that cover all of the major aspects of business development – client development, networking, producing content, and public speaking.
To find out which topics we cover in each month, please click here.
Over the year the Practice Builders’ Manual will build into a comprehensive library of best practice that you can store so your fee earners can access what they need when they need it.
To make sure we satisfy the learning preferences of everyone in the firm, we cover each new business development topic by sending you:
Practical step-by-step guides that explain how to do every type of business development
Proven tips (and easy short cuts) that will help you improve the key components of your business development plan
Templates and proformas you can copy and paste straight into your daily work
Tools you can use to measure the effectiveness of your marketing and business development and monitor the progress your fee earners are making
And given the current situation we now also include detailed advice on how to do #BDfromhome in month 1 so you know what to do while you’re unable to get out and see your clients and contacts.
At the start of every month we will deliver all of the material on the latest topic and that is then yours to circulate, save and use over and over again.
Click to see which topics we’ll cover during the year.
But if that’s not enough the Practice Builders’ Manual also includes:
1. Access to hugely experienced BD specialists
An email address that will give you direct access to our directors in case you’d like to discuss any of the points raised in any of the modules in more detail.
2. Our end of year assessment
At the end of month 12 we will send you our Personal BD Plan template. You can then circulate this amongst your fee earners so that they can use what they have learned to create an effective personal BD plan for the year ahead.
Then, if you send us their plans we will provide you with an independent assessment of where their plans could be improved and highlight the areas that may require additional training to perfect.
3. Your own business development library
All of the content you receive during your subscription is yours to keep. You can store it within easy reach so that your fee earners can access what they need whenever they need it. Or you can use the content to create your own BD training session internally.
And the Practice Builders’ Manual isn’t just for fee earners. As a subscriber we will also give you free access to ‘Chiefs of First Impressions’.
This module is designed specifically for your support staff and explains how they can help create a truly exceptional client experience in reception, on the phone, and in every written communication.
As you concentrate on fees, it’s easy to overlook how you come across at that all-important ‘front of house’ stage but experience has taught us that when you get it right, your firm’s retention and referral rates will automatically increase.
We are confident enough to say that this module alone will more than cover the cost of your subscription to the Practice Builder’s Manual given the new opportunities your new and improved client service offering will generate.
If you’d like to find out more, why not sign up for month 1 – free of charge and without any obligations – to see what we offer first-hand?